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Gras Essen, which is “eating grass” in German, is a lifestyle brand consisting of multiple lines of apparel. The brand was originally created for health- and self-conscious people who follow a vegetarian or vegan lifestyle - ultimately prioritizing longevity and quality for theirselves. The first line from the brand, EATINGRASS, is an ode to greatness (GOATs eat grass) and consists of pieces that balance simplicity with flare. Gras Essen is a Black-owned business created by North Carolina natives from the “252” region of the state - the place that gave birth to flight and where people, facing limited resources and opportunities, create their own rules for flyness and being great.
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